Services :: Email Marketing

Email marketing remains one of the most effective and efficient ways of communicating with your marketplace, boosting sales, and maintaining awareness. Used properly, you can generate worthwhile results in minutes in many cases, whether that's enquiries, sales, or generating traffic for a new facility on your web site. Done badly, however, and you can destory your reputation overnight!

Despite all the Internet developments in the past decade, email still remains the single most important "killer app" online. Almost everybody reads their email (even when they may not look at web sites that often), and you can reach almost every decision maker in your target market within minutes, whenever you like.

It's inexpensive, too. If you've ever done a traditional direct mail campaign, you'll know that the cost can be between £1 and £5 per recipient. Yet email can cost just a few pence per prospect. Plus, an email campaign can be completed in a few hours, while with traditional Direct Mail it can be months before you can see results. With email, early responses can be measured in seconds, and within 3 days you'll have 80% of your orders or enquries in and processed! And it's measurable. With the resulting automatically-generated statistics you can work out who read your email and who responded. Live. Try that with traditional mail!

But there are many pitfalls, however, not least being branded as a spammer and your company being seen as an annoyance. But with careful planning and a strong email strategy these pitfalls are easily avoided, and instead your business can benefit from increased engagement with customers and clients.

At Republica Digital, we aim to identify email marketing opportunities with you that provide value to your customers (so they are actually delighted to recieve emails from you instead in going straight for the delete button!) and serve to help you reach your online goals. We specialise in creating valuable email newsletter strategies that help you build and maintain your propect list and encourage loyalty to your company.

Summary of services

• HTML email design
• Technical sevices (distribution, database maintenance, signup forms, automated unsubscribes etc.)
• Editorial plans and schedules for newletters
• Copy writing
• List building
• Monitoring and management, and reporting
• Email strategy, policy creation & planning