|
Services :: Internet Marketing Strategy
A Back-to-front Strategy The first thing we do with a new client is ask: "What do you want to happen? What is the result of this going to be?" If you're a B2B business, that result could be an increase in enquiries and qualified leads, or a measurable increase in customer loyalty through better communication. Perhaps you want to keep new business flowing by keeping in constant contact with your customers and prospects with new products or services, or explaining to existing customers how they could utilise your expanded offerings. For B2C it's usually a case of planning for increased sales volume, or improving customer service and loyalty, for example with a customer portal for downloading product manuals, tracking returns, or providing support. The point is: start with your goals and track back to the beginning - that way you're much more likely to be delighted with the results! Playing to the audience Once we've established what your goals are, we'll work out a strategy to help you reach those goals. Studying your audience - customers, potential customers, influencers, decision makers etc. - is the next step. The trick is to work out how to attract the attention of your buyers and engage them. Will they go to your web site? If so, what do you want them to do when they get there? Do you need a web site at all if they prefer to buy on eBay instead? Do you really need a social marketing campaign when your buyers are all professionals in their fifties and barely have time to read their email never mind hang out on Facebook all day? Once we have established the best way to interact with your audience, everything we do from that point onward will be designed to generate the maximum amount of interest and engagement that will lead directly to your goal, whether that's an enquiry, sale or opening up a dialogue. SEO, web sites, and marketing Before we start to plan your online strategy, we'll have a good idea of who your customers are, what we want them to do, and how they will reach you. Even before building a new web site, we like to know your audience right down to the key words and phrases they're likely to use to find your site on search engines. It's at this stage we'll provide you with a plan that covers everything, from your Search Engine Optimisation & marketing program (SEO and SEM), email marketing, your web site, an Online PR campaign, advertising and more. What we aim for is a comprehensive written strategy so that everything you do online is part of a cohesive plan designed to generate the results you want. Nothing is done in isolation, making your strategy a powerful, goal-orientated plan that delivers real results. Summary of services
|
One of the biggest challenges in internet marketing is knowing where to start. For many businesses, the first thing to do is get a web site built. The chances are, if you're reading this, you already have a web site and you want to start promoting it, or improving it, or to add new features. But at Republica, we like to start at the end - not the beginning.