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Services :: Search Engine Optimisation & Marketing
According to research, search can account for 60% or more of all enquiries or sales initiated on your web site, so it's vital to get it right, from the beginning. How we do it The best way to approach this all-important aspect of your internet marketing programme is to start right at the beginning with your overall internet marketing strategy. At this stage you'll be working out who your audience is, and what you would like them to do with you online. At this point together we can work out the likely search behaviour of your customers, and vitally, what keywords or phrases they are likely to use. It's important to work on this right from the beginning, because it affects every part of your digital strategy from the kind of language you use in your web copy, the type of content you will offer, the structure of your web site, and importantly, your planned Online PR activities. A two-part approach Taken in isolation, there are two parts to a successful search strategy. Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). SEO deals with optimising your site so that it interacts efficiently with search engines, and SEM is the overall strategy, which includes key phrase targeting, Online PR, link building, and even advertising and online promotion. Another important consideration in your SEM campaign is monitoring and managing your campaign. As part of an ongoing process, we constantly monitor your search rankings, those of your competitors and your key word efficiency (are the phrases you are targeting just generating traffic, or are they actually generating sales and enquiries?). Pay-Per-Click Campaigns Pay-per-click (PPC), for example Google Adwords, should also be an important part of your overall strategy. SEO and SEM for "natural" listings takes time to build, while PPC campaigns offer instant results. This is especially important in the early days to kick-start your online presence, and test key words and phrases for efficiency. Republica offers a comprehensive setup and management service, and when combined with a natural listings campaign PCC can offer a powerful boost to your business. Summary of services
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Search engine optimisation and marketing are fundamental to your online strategy and at Republica Digital we offer an integrated service as part of our overall internet marketing package.